American fashion designer Julia Haart has been named creative director for Italian lifestyle brand La Perla, and will work on the spring/summer 2017 season as her first project.

Haart will also oversee the lingerie, sleepwear, beachwear, accessories and menswear lines, and the new ready-to-wear collection, and the chairman of La Perla, Silvio Scaglia, commented 'Julia comes to La Perla as a trusted adviser, bringing consideration of the female body and experience of wear and beauty as a primary focus... Julia's work is emblematic of the La Perla lifestyle and I am excited to work with her on this new cornerstone of the brand's history'.